Contents: Who's That Girl?: Introduction: Re-invention? Madonna's drowned worlds resurface, Santiago Fouz-Hernández and Freya Jarman-Ivens. Part I The Girlie Show: Gender Identities: Dragging out camp: narrative agendas in Madonna's musical production, Stan Hawkins; Madonna's girls in the mix: performance of femininity beyond the beautiful, Patricia Pisters; Where is the female body? Androgyny and other strategies of disappearance in Madonna's music videos, Corinna Herr. Part II Post-Virgin: Sexual Identities: Queer hearing and the Madonna queen, Keith E. Clifton; What it feels like for two girls: Madonna's play with lesbian (sub-)cultures, Freya Jarman-Ivens. Part III Drowned Worlds: Ethnic Identities: East is hot! 'Madonna's Indian Summer' and the poetics of appropriation, Michael Angelo Tata; Re-worlding the oriental: critical perspectives on Madonna as geisha, Rahul Gairola; The day the music died laughing: Madonna and Country, Sean Albiez; Crossing the border(line): Madonna's encounter with the Hispanic, Santiago Fouz-Hernández. Part IV Blond Ambition: Consuming Celebrity: Madonna's daughters: girl power and the empowered girl-pop breakthrough, David Gauntlett; Consuming Madonna then and now: an examination of the dynamics and structuring of celebrity consumption, Lisa Peñaloza. Bibliography; Index.